Textile & outdoor brand : Technical backpacks

Description

For sale: French outdoor bag brand French brand created 12 years ago, based in Haute-Savoie, specialized in backpacks and accessories for outdoor sports (notably mountain biking and skiing) as well as multi-use urban bags. The brand is mainly marketed online via its e-commerce site (site and mobile version redesigned 3 years ago) as well as on a large specialized outdoor platform. The sale price includes inventory sufficient to start operations immediately for several months, with restocking expected in the near future. Strengths : * Primarily domestic, loyal customer base, with a strong repeat-purchase rate thanks to a concept that promotes add-on sales * High-end, high-quality and durable products, with a solid warranty * Positive and credible brand image * Good reputation within a well-defined MTB niche * Winter sports segment currently in development * Predominantly digital e-commerce model, easy to operate Additional information and a detailed dossier available on request.